Calm TF Down. Meditation + Calming A Restless Mind.


Calm TF Down. Meditation + Calming A Restless Mind.

"Anytime that you're feeling restless, take a deep breath and let it go."

- Erasure


It may not seem like that, because on the surface-level, I'm quiet, keep to myself and look dis-interested (#RBF 😒) all the time. Unless you are in my very tiny circle of people that I let in, actually like and who 'get' me - I don't shout out rando ideas, share thoughts openly, show emotions freely, or act like a scattered person when there are a million tasks on my plate. But - i'm thinking. Overthinking, observing, calculating and contemplating about a lot of fucking shit.

I am a Sag. We are known as perpetual over-thinkers. I am also a creative / intellectual / philosophical soul. There is a lot of shit going on, at all times, in my brain.
I have complete monologues in my head about hypothetical conversations that never happen IRL - on what I would say approaching certain situations, or how I would present ideas if I was in an elevator, or what I would say to an ungrateful know-it-all pop-tart that's trying to test me. I also think about a hundred business ideas, stuff I need to do the next day, if I should or shouldn't colour my hair this month or what meal-prep delivery service I should use (and why I should just stop being lazy and do it myself). The point is - my brain has ALL the tabs open, is on 100 all the fucking time, and I need to learn how to calm tf down, sometimes.


There was a point mid summer 2017, where I went though significant, noticeable periods of anxiety and stress. I remember a moment on a Sunday afternoon in June, where I was sitting on a patio and having an impromptu conversation with a few people about a business idea that I am developing, and going home and feeling SO edgy and restless - and not in a good way. I don't know what exactly triggered it (looking back it was probably a build-up of mental stress), but my heart was racing, my limbs restless, and I COULD NOT calm my body and brain. I felt like I was vibrating at a way different frequency than normal. I was in a 'fight or flight' panicked mode, and did a bunch of different things in the next 6-8 hour span to try and dissipate this feeling of anxiety and panic.

Step 1: roll and smoke 💨 (indica obv). / Step 2: turn off tv, macbook, spotify, phone ringer + notifications. / Step 3: find + download meditation app.  / Step 4: learn how to meditate, then meditate. / Step 5: gentle yoga. / Step 6: sit in a hot bath. / Step 7: smoke again. / Step 8: meditate again. / Step 9: try and sleep. / Step 10: sit in a hot bath again. / Step 11: meditate again. / Step 12: lie in bed with nature sounds, hoping to fall asleep. Ugh.


I woke up the next day still feeling on edge, and it did take a few more days to calm my body completely. I can tell you, that because of the anxiety attack, I have taken on daily meditation and self-care a lot more intentionally. I was never really that person that was into 'thoughtful mindfulness', 'daily intentions' and 'that kinda hippy/yogi/om stuff' - but being open to it has honestly changed my balance spectrum of being on 100 vs being at a 0. I found a median that works for me. Oftentimes in the past, I thought that I didn't have time for meditation, or 'just wasn't into it', but 10-15 minutes of meditation a day is more valuable than most people think. Your mind is a crazy powerful thing, that manifests itself in your body - and your body suffers when least expected.

A month after that anxiety attack, I got hit with Bell's Palsy very rapidly and very randomly. Not saying that stress was the main cause (and my physician says the actual cause is still unknown...and I really had no idea what tf BP was, but according to the ER doctor apparently 1% of the population gets it randomly from something as simple as a cold virus 😕), but I am pretty sure it was my body STILL harbouring stress and manifesting itself in my body. Not going into detail, I became depressed, frustrated and forced to really slow down and take a break from everything. I was devastated and drained, but it was a low-point that I used to really re-assess, re-group and re-up myself.

The thing I learned was that I needed to allow myself to BE STILL, CLEAR MY MIND and REST MY BODY. I wasn’t balanced, because I was always overthinking, taking on too many things, stressing about dumb things and letting people in that I didn’t even like. I didn’t take time for mindfulness - and my body shut down.

So that said - meditation and being 'still'? I now work on it every day. There are days I've missed, and even while in meditation my mind wanders and gets distracted, but it's inevitable and natural for this to happen, especially in the A.D.D. world that we live in. I've learned it's OK to be imperfect, to wander, and to fall. To be honest, I am the kind of person that doesn't do well with habitual things and routine (and commitment in general), but for the past few months, it's the one thing that has been a constant, gets me up early, and a ritual I actually look forward to doing. Just like we work on our physical fitness, working on our mental fitness is equally important.


Although traditional meditation certainly doesn't involve an app, and even the idea of a 'meditation app' seems quite odd - I felt like I needed one because I'm a newbie, needed guidance, and like the idea of having it at my fingertips at all times (and I am obsessed with my phone). I downloaded the CALM App. It has helped me introduce daily meditation into my routine, and is now key 🔑 to my day to day. I am sure there are other meditation apps out there, but I was honestly drawn to this in the app store because of the aesthetic of the icon and the simplicity of the word 'Calm'.

Image Source: Calm website ( )

Image Source: Calm website (

When opening the app, you get a screen that says 'take a deep breath' then it brings you to the home screen where you have three main options: MEDITATE, MUSIC or SLEEP. There is also an option on the main screen for the 'Daily Calm' which is a daily guided meditation. I typically use MEDITATE, and choose the guided sessions (I'm not quite there in terms of doing unguided silent meditation, mainly because I get easily distracted). I started off using "7 Days of Calming Anxiety" which is a 7 Day (~10 minute sessions) guided program to assist with anxiety/stress, and also use the "Breathe" session, which is literally just a screen that guides you through deep breathing exercise (honestly this option is so simple and effective at instantly calming you, but it's amazing how we don't practice 'deep breathing' on a regular basis). What I like about the app is that you can choose different focuses (Anxiety, Focus, Sleep, Self-Care, Personal Growth...), and within each focus there are a number of different programs you can choose. There's even a 2 minute "Emergency Calm" for those i'm-gonna-explode-and-cut-a-bitch moments. I also like that you can leave the home screen sound on and just keep it on as calm background noise - I often just turn it on when I'm writing (like right now), reading or just need something neutral to listen too. All in all, if you're a newbie to meditation, you might be surprised how an app and 10-15 minutes can calm your restless (sometimes reckless) mind.


P.S. There's a free version. I upgraded to the monthly subscription (access to more shit), because I realized that my mental health + wellness is key to my overall self + wealth. 

P.P.S. Watch the movie "FEEL RICH" - it's on Netflix, honestly just watch it.



I Feel Like I'm Failing. Everyday.


I Feel Like I'm Failing. Everyday.

"I’ve failed over and over and over again in my life. And that is why I succeed."

- Michael Jordan

I feel like I'm failing. every. single. day.

I have this fear of falling down stairs. Rightfully so, as I've literally fallen down entire flights of stairs on more than one occasion. Enough so, that if I ever published my first book, I would name it "Falling Down Stairs" or some shit like that. It's the perfect literal and figurative title to describe how I am sporadically navigating through life. It's like I am always at a peak, then somehow fall down, in a non-graceful decent. I feel like I'm failing in my finances, failing work expectations, failing relationships, failing family life, failing at taking care of my health, failing at maintaining a clean and organized grown-up home, failing at checking my voicemails in a reasonable amount of time, failing at eating all the vegetables in my fridge before they go bad - literally, failing at being an adult. 

So, what motivates me? 

I've always felt like a loner, but not in a bad way. I am comfortable in doing things on my own, and will always try and solve things in the background away from outside eyes. It's this independent curse that's both liberating, but scary at the same time. No one sees the struggles and failures, because I keep it that way. It's just in my nature to see that as a major weakness. I'd rather struggle quietly and alone, then show a sliver of vulnerability and ask for help. And it's because of this stubborn independence and inner fire to succeed, i put A LOT of pressure on myself, and that motivates me to get back up everyday. I may procrastinate... big time, but I work best in clutch situations, and if its important enough for me to care about, then I will get my ass back up and look ahead at the next flight of stairs. If it's not important or valuable enough, I take the L, and move shit along.


See, life is full of people, and their expectations for you. And on top of that, you have your own expectations and goals. It's overwhelming, especially if you want or have to go about it on your own. Unless you're some alien bot, you're bound to fail more than once. It is tough when you fail at things, and even tougher to find the motivation to keep going.

I’m not here to motivate you. That’s something you need to do on your own. You are going to FAIL. And you may just be okay with taking that L. But if you want more Ws, than accept the failures, and keep getting back up until you find what it is that motivates you to get it. It’s not going to be easy, and shit always falls between the cracks. I’m still trying to figure that out... but I am certain that whatever your goals are, it’s well worth the struggle.


always Falling, but SOMEHOW getting back up. 🤦🏻‍♀️

p.s. i'm starting a youtube channel. subscribe here.


Let It Go. The Art of Brushing It Off


Let It Go. The Art of Brushing It Off

“You and everyone you know are going to be dead soon. And in the short amount of time between here and there, you have a limited amount of fucks to give. Very few, in fact. And if you go around giving a fuck about everything and everyone without conscious thought or choice, well, then you’re going to get fucked.”

- Mark Manson

My longtime stylist, who is my fellow Sagittarian soul-brother, always tells me that we are both natural worriers. Although we are broad thinking, optimistic and creative souls, we often get consumed by the most minuscule of details. It's difficult to "let shit go" when you're the type of person who is detail obsessed, need to be in control of particularities, and also have paper thin patience for stupidness. There's rarely a postmortem moment (of a project, a task, or an event) when I'm not over-analyzing every small thing, and going over tiny details in my head. I cringe when I have finalized a print design and the font kerning is 0.0001mm off. I wanna puke when I see post-event photo edits and the food plating I planned is wrong because the caterer used a different serving platter than what I had specified. And don't get me started on the millennial bullshittery that I wanna punch in the face every damn day. I admit, "letting shit go" is difficult to do if you're borderline OCD (borderline neurotic, borderline clusterfuck... but who's judging) and I'm still learning. But, I'm committed to being more patient, learning the art of brushing it off and giving zero fucks about things that really don't matter. To be honest, the older I get, the less and less patience I have - but the more I practice constructive ways of moving on, the more I realize there are way more important things to give actual fucks about. Like your health, family, inner happiness, world issues, a glass of vintage rosé and a great margherita pizza.

Here are some of my tips that help me brush it off:



Harness That NEGATIVE Energy Into Productivity.

When In Doubt, Just Sleep. OR GET LAID.

P.S. I have recently read the book 'The Subtle Art of Not Giving A F*uck' by Mark Manson. I suggest you read it. Or not. BUT it is a great read, and I swear I have highlighted and bookmarked the crap out of it. 



6 Tips for Influencers and Content Creators on Approaching and Collaborating with Brands

6 Tips for Influencers and Content Creators on Approaching and Collaborating with Brands

Original Guest Post for SEE GIRL WORK Blog

Whether you are a seasoned influencer or just starting out in your blogging career, here are six tips for influencers, content creators, and bloggers on approaching and collaborating with brands.

The Brand-Influencer collabo is a powerful thing.
It’s a key component of any brand marketing strategy that reaches target audiences in a personable and organic way, while at the same time, helps to build an influencer’s portfolio of content and credibility.

For influencers, the right approach and the right pitch is important when starting communication with any brand.

As the Director of Creative and Marketing for MaskerAide Inc., a Canadian skincare company whose brands include MaskerAide and washbeautyco. by MaskerAide, I see A LOT of pitches for collaborations come across my desk — some are great, and some not so great.

Regardless of how small or large a brand may be, it is always important to approach companies in a professional manner. As we grow as a beauty brand, we continue to regularly work with collaborators, and more importantly, maintain relationships with influencers that can grow with the brand and create content that we can both be proud to share.

With over 16 years of experience in communications, marketing, and project management, I know maintaining and nurturing relationships is vital in any industry, especially the social media sector. That said, as an influencer looking to connect with brands like us, here are my 6 tips for approaching brands for collaborations:

1. Stand Out. First Impressions Count

“I have 20K followers, want to collaborate?”

I get hundreds of these ‘let’s collab’ emails on a regular basis, and to be honest, I skip over the majority of them that are generic, super short and don’t mention our brand or products at all. I can tell right way that: a) this person is just fishing for any brand to work with them, regardless of how it relates to their personal brand or blog; and b) they aren’t putting much effort into their first impression and point of contact, and probably won’t put as much effort into an actual collaboration. Hard pass.

I always do first pass checks of all their social media accounts before engaging in conversations. If you state in your email that you are a beauty influencer, but your Instagram account is a mish-mash of poorly photographed beauty products, your dog, random memes and fake followers… or if your Twitter account is a bunch of retweets and rants about non-beauty related topics, chances are I won’t be inclined to work with you.

Just like applying for jobs, your resume and cover letter (in this case, your introduction email and media kit), need to stand out and make a great first impression.

Do your brand research, be professional, concise, and make sure your social platforms are presented in a way that you want your potential brand collaborators to see. I am not always looking for someone with 100K followers — quality content and consistency in content will always make a better first impression, so make it count.

P.S. Spelling is important! This is more of a pet peeve for me but happens way too often. It’s common sense. Spell the brand name right, spell my name right.

2. Create a Media Kit.

A Media Kit is key and communicates your personal brand and details in a polished, concise way. At a minimum, your Media Kit should show: WHO you are, WHAT your focus and demographics are, WHERE we can find your social media channels, a current snapshot of your follower/subscriber/page view count, and your rates.

It also helps to list some brands you have previously worked with, including links to content you have created, so brands can see examples of past collaborations. If you don’t have a Media Kit, create one (1-2 page PDF or one that is accessible online or in the cloud) — you’ll be thankful once you have one.

3. Be Upfront about the Compensation (Monetary, In-Kind Product or Otherwise).

This is Business 101. Be upfront regarding compensation, whether it be monetary or in the form of in-kind products or services. Brands will either decline, agree, or start a negotiation — which is why it is a good idea to put your suggested rates in your Media Kit so it can act as a starting point for your potential collaboration agreement.

4. Be You. Be Authentic

I know this sounds overplayed and you’ve heard it before… BUT, authenticity and individuality matter to brands. Just like yourselves, brands are also building their ideal audience, and most brands will agree that working with influencers and bloggers to create quality, authentic content and interactions is key for organic growth and overall brand retention.

We are all storytelling, and we are all looking to make connections on authentic, sometimes emotional levels. No one is looking for robots, and brands should never tell you what your exact captions should be, and how you should pose holding your detox tea.

Be transparent, write captions in your tone, and create content in your style. If you have a unique idea or cool spin you want to pitch to a brand, do it. Not everyone wants the cookie-cutter approach to content. Brands will appreciate it, and most importantly your audience will appreciate it.

5. Request a Campaign or Collaboration Brief.

Following my last point on authenticity and individuality, it is equally important to discuss the collaboration guidelines with the brand to get an overview of the objective, goals, and deliverables. This is important because it sets the expectations for both parties. Although some guidelines may be very loose (like receiving products and/or monetary compensation in exchange for a sponsored blog review or Instagram post), some social campaigns and collaborations have specifics in terms of: the platform deliverable (example: Instagram only, multi-channel, a Snap story etc.), deadlines, and the trackable data (example: certain hashtags or affiliate links).

Brands may have certain marketing campaigns that may revolve around a new product launch, a charity initiative, holiday activations etc., so it is always good to ask if there are specific campaigns or current social initiatives the brand is doing, that you may or may not want to participate in.

6. Stay In Contact. We’re in it for the Long Game.

Some of our best brand advocates are the bloggers and influencers we’ve stayed in contact with. These are individuals who are genuine fans of the brand and products and have worked with us on product reviews, content creation, and collaborations. Keeping in touch, whether it be through social media interactions, emails or going for coffee (or cocktails) is key to maintaining good business.

Building relationships with brands (and also vice versa), will strengthen your credibility and open up future opportunities with the brand.

As brands grow and expand, maintaining and nurturing relationships with its core group of supporters and influencers is super important. I’ve always been a fan of Jim Collins’ quote in his book Good to Great: Get the right people on the bus, the wrong people off the bus, and the right people in the right seats.” We are all in it for the long game, and we all want to grow and succeed with the right people — so stay in touch with brands you genuinely support and want to continue working with, you never know what opportunities may open up.

Originally posted on See Girl Work. See Original Post Link here >