A multi-faceted creative-hyphenate:

• Architecture (8 years): Managed and contributed to multidisciplinary design projects from architecture to urban design and leisure, for clients like Great Gulf, Intrawest, Metrus.

• Graphic Design (17+ years): Specialist in visual comms, brand identity, packaging and investor-facing collateral.

• Sector Expertise: Decades of deep experience in mining, cannabis, beauty (VP of Creative for a Canadian skincare brand sold in Selfridges, Rexall, M&S, ASOS).

• Entrepreneurial DNA: Launched e-commerce brands and navigated creative strategy across evolving sectors.

• Responsible Design: Digital-first, accessibility in mind and intentional print using eco/local options only when it adds value.

• ESG in Action: Projects are grounded in data integrity, transparency, and cultural sensitivity; delivering credible, clear communications for diverse audiences.

• Proven Experience: Hands-on involvement with CSR (Corporate Social Responsibility) and ESG initiatives for mining companies across multiple countries, shaping communications on environmental and community impact.

• Community Impact: Part of my studio’s ethos is giving back, with a track record of donating time and design expertise to non-profits and community initiatives that help amplify their message. This commitment continues today, including the development of my own non-for-profit in the community arts space.

• 1% for Climate: Karen Viray Studio contributes 1% of revenue through Stripe Climate to fund emerging carbon removal solutions. Read about KVS as a Stripe Climate Partner >

Read more about how the studio incorporates Sustainability >

• Mixed-media artist/hobbyist

• Avid arts patron

• Creative writer exploring design, culture, and change