With over 20 years of experience as a visual problem solver and execution expert, I equip clients with a bespoke arsenal of tools to tighten up your brand vision and amplify your impact. As an abstract thinker and tech enthusiast, I'm constantly exploring new trends and techniques to bring innovative solutions to the table - all with sustainability in mind.

Learn more about my services here >

A multi-faceted creative-hyphenate:

Architecture: 8 years with a multi-disciplinary design firm managing a number of Architectural and Interior Design projects, and was involved in other sectors including Urban Design, Landscape Design, Golf Design and Leisure Design (clients included: Great Gulf, Metrus, Maple Leaf Sports and Intrawest).

Graphic Design: 17+ years as a freelance graphic designer. Launched a design studio in 2006 with a partner with work featured in Wedding Bells Magazine and ELLE Canada.

Precious Metals & Cannabis: 10+ years in communications with publicly traded mining and cannabis companies.

Beauty: 4+ years of experience as the VP/Director of Marketing and Creative for a Canadian skincare company. Involved in all creative and marketing, and a key member in the international brand growth, retailing in over 10 countries with stockists such as Selfridges, Marks & Spencer, ASOS and Rexall.

Entrepreneur: Involved in launching a number of small businesses in the e-commerce and consumer goods sector.

I support initiatives including DEI, BIPOC and LGBTQIA+ allyship and women's entrepreneurship. I am also a regular contributor to The Shoebox Project and was an integral part of the HAIYAN TO Charity Gala which raised a significant amount of donations for the Canadian Red Cross towards the Haiyan Typhoon Disaster Relief in the Philippines. During my time with mining companies, I was involved in Corporate Social Responsibility (CSR) and ESG (Environmental Social Governance) initiatives.

Sustainability & Carbon Footprint: 1% of my design fees and a percentage of sales from e-commerce projects go to the reduction of our carbon footprint. Read about how KAREN VIRAY STUDIO is a Stripe Climate Partner >

Avid arts patron
Mixed-media artist
Creative writer