What Is VISUAL COMMUNICATION and Why It Matters To Your Business

“Visual Communication” - the fancy term for making things look good.

It's not just about slapping a pretty picture on your website or pitch deck, my friend. It's so much more than that.

Visual Communications design is the creation and organization of visual elements such as graphics, typography, and images to communicate a message or idea to a specific audience. It's about creating a cohesive visual identity that represents your brand, engages your community and stands out from the crowd.

"Why is it important for my business?”

A strong visual identity can help:

boost brand recognition
create a trustworthy image
nurture your audience
simplify the communication of complex ideas
allow your message to stand out and be noticed
showcase your reliability

“I can just do it myself, I have a Canva account.”

There's a big difference between a professional and an amateur. A pro visual communicator has the skills and expertise to create designs that not only look good, but also serve a purpose. They can help you bring your brand to life and connect with your audience in a meaningful way.

Don't get me wrong, Canva is a powerful tool that is great for beginners, but partnering with a pro can take your visual game and messaging to the next level. A pro can establish brand guidelines and systems that actually work for you. They can even create custom Canva templates, saving time so you can effortlessly produce consistent, branded content that stands out.

6 Examples of Visual Communications collateral:

Brand identity design - a logo, colour palette, and typography set that represents your brand and sets you apart from your competition.
Website design - a website that is not only visually appealing but also easy to navigate, highlights call-to-actions and is user-friendly.
Infographics - graphics that represent complex data and ideas in a visually engaging way that your audience will actually want to read.
Social media graphics - eye-catching graphics that will grab your audience's attention and encourage them to engage with your content.
Packaging design - packaging that not only has shelf appeal, but also communicates your brand's values and personality.
Motion graphics - animations and videos that tell a story and leave a lasting impression on your audience.

Well-executed design acts as an invisible force that directs the viewer's gaze, evokes emotions, and amplifies the overall message. Don't sleep on the impact of killer visuals. And don't be scared to invest in a pro (hello 😀) to level-up your message.

✌️ KV

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